The challenge
Advensus offers customer care and contact center services to fintech, retail, healthcare and other industries. Nearshore Teleservices builds and manages the sites and infrastructure that contact centers run on, in the Dominican Republic, El Salvador and Trinidad & Tobago.
Neither brand had a dedicated marketing and sales department: no structure, no clear owners and no reporting to show what was working.
What we did
Designed one marketing and sales function from scratch to serve both brands: roles, responsibilities and owners.
Separate positioning and messaging for each company, run on shared workflows and calendars.
Built the reporting that let leadership see results for each brand and decide with numbers.
Cross-channel strategy connecting digital visibility with the B2B sales pipeline.
Results
- A working marketing and sales department where there was none
- +35% in revenue and digital visibility
- Two B2B brands managed in parallel with clear owners and reporting
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