The challenge
When the work began in June 2023, GISAC had about 7,000 Instagram followers and no unified brand system.
The business had the product and the demand to grow, but not the brand, content or paid media structure to scale it.
What we did
Brand identity
A complete rebrand: logo system, color variations and applications for packaging, bags and merchandise.
Content system
Creative direction and a content strategy built around the product, with consistent posting.
Meta Ads
Campaigns tied to sales conversations on WhatsApp and Instagram, optimized weekly.
Growth support
Support beyond marketing across other areas of the business as it scaled.
Results
- More than 5× monthly sales since the work began
- From ~7K to 54K Instagram followers, nearly 8×
- A recognizable brand across every touchpoint
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